As service providers evolve from procuring the WiMAX spectrum to deployment of WiMAX networks they will increasingly focus on customer acquisition and revenue generation to increase the utilization of the network assets and affect the return on their investments. This requires focus on enabling efficient Service Layer architecture, launching portfolio of end-user applications that extend beyond voice to rich multimedia content services. This track will discuss the emerging end-user services that range from personal communications, mobile entertainment, to mobile commerce and enterprise services. It will emphasize the need for flexible Service layer architecture and business models that focus on driving the end-user adoption while monetizing the mobile broadband networks.

WiMAX promises an IP-based, mobile broadband network. IMS promises an architecture for rapidly and efficiently delivering applications over an IP network. Yet, despite a seemingly strong fit, IMS has suffered under the reputation be being expensive to implement and unproven. For operators deploying WiMAX, then, the questions are obvious.

How can IMS benefit a WiMAX network? How are carriers (WiMAX or otherwise) leveraging IMS today? What does deploying WiMAX entail…and cost?